Our new podcast series, “The Road to Recycling,” showcasing the journey to grow food and beverage carton recycling and the partnerships made along the way, is officially live!
The first episode, which shares how Emmet County Recycling in Michigan started accepting cartons, is now available in video and audio format. The episode features Lindsey Walker, recycling outreach, market development and commercial accounts for Emmet County Recycling and Jason Pelz, vice president of recycling projects for the Carton Council. They discuss the value, benefits and ease of accepting cartons. Walker shares best practices and insights into how they have helped create a culture of recycling in Emmet County. A video tour of the materials recovery facility (MRF) is also available.
Produced to be no more than 25 minutes, each “ The Road to Recycling” episode is designed to be stand-alone and experienced independently. Together, they aim to reinforce our collaborative approach, while also sharing tips and best practices that will hopefully inspire others.
To allow for the curation of meaningful content and fresh perspectives, the series aims to release around four episodes each year and will be available on popular podcast platforms. The second episode, expected to come out this fall, will focus on how carton recycling is helping one school district get closer to reaching their Zero Waste goals.
If you are interested in being a guest or have an idea for future “The Road to Recycling” episode, reach out to carton.recycling@hkstrategies.com.